Spellbound was born in 2006 with a belief that the principles and processes of great storytelling could benefit anyone looking to create content that inspired, entertained and engaged their increasingly fragmented audiences.
Quietly but passionately we went about helping a range of clients create powerful video content, from large corporates like Unilever and Diageo, to small entrepreneurial brands like Daylesford Organic, from new online travel sites like Monumental Adventure to complex institutions like the Metropolitan Police.
The film was the best way we have seen positioning represented both in and out of AstraZeneca.
As the potential for video online, on mobile and across other platforms began to unfold, we expanded our offering to include animation, multimedia design and digital marketing, providing our clients with a range of creative options and the tools to reach their intended audience.
Fast forward to today and the appetite for great content is larger than ever, along with the platforms on which it can be shown. For us, great content is not something produced as an add-on to a brand strategy or communications plan. It should be at the heart of how a brand engages with internal and external audiences across every touchpoint. It should be actively working to build a powerful and emotionally engaging brand story.
The whole production ran so smoothly down here thanks to you guys. Looking forward to next year!
The combined creativity and skills of our team of brand experts, designers, developers and of course film production crew means we can work with a client like the Department of Energy & Climate Change to develop and create a series of animations explaining the energy challenge in the UK. In addition, build all the brand elements across online, print and social media and create a range of infographics for a series of nationwide debates on energy that we then film and distribute.
Or develop and produce a series of travel films that tell the story of a city by those who live there. 150 films were created for London, New York and Beijing in the Monumental Adventure project that featured celebrities such as Joanna Lumley, Tracey Emin, Kristen Johnston, Piper Perabo and Tom Hollander and places as diverse as the Summer Palace in Beijing and the Frick Collection in New York to a small fountain in Aldgate that marks the spot where the last wolf in London was shot. The films have generated over a million online views, been featured on ITV and a host of other media such as China Today, British Airways and Heathrow Express as well as within lifestyle apps and across social media.